Monday, October 22, 2012
Looking for the messages from the Lance events
Watching the Lance Armstrong drug allegations situation I feel this event may be more significant that it appears on the surface. It certainly raised a lot of questions for me – including how far into cycling will the expose go and will it jump to other sports. However the biggest question I have yet to answer is why such a big name American athlete has been ‘taken down’. If you read between the lines there has arguably been a degree of protection offered to high profile US athletes in relation to positive or potentially positive drug tests, so why Lance?
I can only think of two possibilities. Firstly he really upset someone. However the collateral damage to the sport of cycling is too big for this. Which leaves me with my second possible answer – it’s a genuine desire to play it straight, a rare example in a sporting landscape that has all the rules but so few ever get caught up on the wrong side of the rules.
If this is the case, what is driving this position of greater integrity? Is this a sign of the promise of 2012 and the ushering in of a higher social values with the Age of Aquarius?
This will be interesting to watch, to see if this is just that or an aberration before things return to the way they were.
Nike’s decision to cut ties with Lance was either a case of their corporate ethics genuinely being violated, or they were concerned about the impact on their bottom line. Either way, it was a significant move.
One thing I can say with certainty is that I have not seen any promise of this greater integrity in corporate or organizational ethics in physical preparation. I am familiar with certain US companies that see fit to continue to retain and endorse certain individuals who values and actions include publishing other peoples works unreferenced, uncredited and in many cases verbatim, and on a number of occasions claiming or inferring it as their own. In essence, what I believe has been the greatest intellectual property heist in modern physical preparation. Yet these companies still endorse and engage these individuals.
Will the corporate integrity shown in cycling and Nike spread to physical preparation? I hope so, for everyone’s sake.