Tuesday, July 31, 2012

Personal Trainer Professional Development - the KSI Way

In 1998 I recorded a live seminar in which I released for the first time a number of my unique, original innovations in training that I had developed, tested and refined in the prior 18 years of coaching. The concepts released in that seminar have proven to be the most influential (and most imitated/copied) concepts on the planet.

The impact and value of these concepts has, in my opinion, been diluted by the extent of copying they have been subject to. Many personal trainers in the US market have been exposed to some of these concepts – however in a diluted, confused and off-intent manner. Here’s a chance for you to get it right.

Spend a day live in seminar and learn first hand, from the source, the most effective methods for how to write and how to teach training programs, aimed at personal trainers.

This one day seminar will be equally divided between 'how to write' and 'how to teach', using methods many seek to imamate, but only KSI can truly teach - because we created them! These methods are timeless - you will not need to rely on the 'latest trend' or the 'latest equipment' when you follow the path taught during this seminar.

Take my exercise innovations for example. One of them, the single leg stiff legged deadlift, was first reproduced without consent of acknowledgement in a Men’s Health magazine in the early 2000s, but a so called ‘student’ of KSI. Something went badly wrong, because the picture accompanying the short article was of a person with the non-working leg lifted back up in the air, making the exercise virtually useless. Suffice to say, this ‘variation’ has now become a main-stay of the ‘functional training movement’ – without anyone realizing how this exercise came to be!

Or take my lines of movement concept – you know the horizontal and vertical push/pull, and quad and hip dominant. For the first few years post release most acknowledged the source, however one particular ‘variation’ of this concept changed the word ‘quad’ for ‘knee’. Pity whoever did this didn’t read the original rationale behind my word selection, as clearly outlined in my 2000 ‘How to Teach’ book. And it hasn’t helped that he most prolific publisher of my concept didn’t seem keen to acknowledge the source for the first 10 years after he caused a mass walkout of my 1999 north-east USA seminar!

Or take the business advice I rolled out in my 1999 ‘So you want to become a physical preparation coach’ book. Not be confused of course with the article of the same name with the exception of the words ‘personal trainer’ inserted, published nearly a decade later.

Or take my ‘over-reaction/under-reaction’ saying and concept. In my limited exposure to marketing-dependant US personal trainer ‘education’ I recently learned that it was apparently the concept of ‘another’ persons’!

Or take my concept of ‘Capable vs. Optimal’ – reversing the words to ‘Optimal vs. Capable’ may fool the masses to thinking it is original, but for me the willingness and propensity to flip words around for self serving purposes is at the expense of the receiver of the message.

Or take my philosophies for example. When you read a paragraph that is poorly paraphrased from my book ‘The Way of the Physical Preparation Coach’, such as this one, that a certain internet magazine thought it was okay to leave posted on their site:

My original version 2005:
Resist the temptation in program design to conform to mainstream paradigms simply for the sake of conforming, no matter how dogmatically they are presented, or how much you may be ridiculed or ostracized for trusting your intuition over conformity….

‘Later version’ 2006:

When designing training programs, resist the pressure to conform to any tradition or system of beliefs, no matter how dogmatically that tradition or those beliefs are presented, or how much you get "slammed" for not conforming. This applies to training and life

…and in the same article read the ‘author’ claim the philosophies are based on their ‘own experiences’…how many times do you need to be lied to before you realize it’s not in your best interests?

Or during the last seven years you could have paid anywhere between one to two thousand dollars to attend a Californian based seminar on program design, in which you would have been taught my concepts such as family trees, progressing and regressing exercise, reversing exercise sequence in subsequent programs, using the first stage to develop and correct muscle balances and so on. You would probably have got more value by reading my ‘How to Write’ and ‘How to Teach’ books – at least you would have got the honest original source. It least you would receive honest information. And you could have used that money difference to contribute to a worthwhile charity of your choice.

And even when you read in other’s ‘works’ where they could not be bothered to paraphrase and write exactly the same things, such as this paragraph, which has appeared a number of times verbatim in the ‘works’ of the same ‘author’:

all things being equal, and independent of any specificity demands, the selection of exercises should show balance throughout the body

…I still suggest the message is lost. And then there is of course the issue that you are getting your education from thieves who compound the integrity issue by seeking to claim it as their own...

Now some suggest that they don’t care where they get their information? Let me share some insights – most of what you are being taught has not been done by the marketer teaching you it, because for the most part many of them don’t train. To add to this non-experience based training, you often get ‘athlete preparation’ tips, peppered with vague references such as the first name of a boxing medallist from an Olympic games (at a time when the ‘speaker’ was a teenager)….by ‘coaches’ that are only coaches by virtue of calling themselves a ‘coach’ (or more importantly, a performance expert), who have not accumulated enough coaching experience to warrant teaching anyone.

Now if you are happy to be bullshitted to, go ahead and keep learning from these sources. For those who would prefer to get it straight without the BS, here is your chance – learn from the source!

Personal trainer professional development – the KSI Way! Sunday 19 August 2012, Los Angeles. Register here: http://bit.ly/PkWbfK

1 comment:

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