On a Saturday morning I watched a group of
girls aged approximately 6-8 years old performing walking lunges in their
warm-up for club sport. It was early morning on a winters day, and every single
one of them was using both hands on their lead knee as they struggled to come
out of each rep. Heart breaking. Tragically I can see this in all sports of all
age groups in the fields and playing arenas in any city in the western world.
At least anywhere with internet connection, where dominant trends spread more
rapidly. A predominance of misguided,
non-effective, career killing and quality of life damaging training methods.
I’m sure the coach, a middle aged and
enthusiastic man, was well-meaning. In
the same way the misguided physical coaches globally are for the most part well
meaning – for some reason they don’t ask the question and dig deep enough to
understand there is a better way.
In the case of walking lunges in the warm
up its potentially life-changing knee degeneration being created in group of
unsuspecting and trusting minors.
If you share my vision that the direction
of training in this world is heading in an inappropriate direction you can be
part of the solution, rather than being part of the problem. Because as KSI coaches we are very clear in
our vision – there is a better way, athletes and clients training to be better
deserve that better way. We are
committed to giving them the best so they can be their best. This is measured
by zero injury and superior outcomes in training and competitive. Podium
performances.
However if you, like the coach that winter
Saturday morning with his group of 6-8 year old girls, leave your training
decision inquires at the level of ‘well EVERYBODY is doing this’, then I’m
confident you shouldn’t bother reading any further. On the flip side, if you
share my beliefs that what is being done is simply not good enough, then read
on.
I appreciate that possibly the vast
majority of sports and physical preparation coaches care more for conformity
than about the results. That’s normal. That’s average. It’s not going to change. 90% of every group
is committed to conformity and being ordinary. 5% are drive to be good. 5%
won’t rest before greatness is achieved. You choose your group, your tribe. You can be
ordinary and average. Or you can be good. Or you can be great. At KSI we are
driven to be great. You can share that vision, not just in lip service but in
the same metrics we use to objectively confirm the superiority of the KSI way.
I appreciate that possibly the vast
majority of physical preparation coaches care more for the perception of
popularity, how many hits on their website, how many social media followers,
than their ability to positively impact the lives of the end user. Or how low their body fat is, or how big
their biceps are. How much ‘knowledge’ they have, or how many certificates they
have. However there will also be some of you that are drawn to the impact you
have on the end user, more than the perception you create with your peers.
Throughout my professional career I have
solved problems the world faces in training through disruptive innovations that
ultimately path through the ‘three stages of truth’ – first they are rejected,
then ridiculed and then adopted and claimed by a trend-spotting marketer from
the north-east or the south-west!
KSI Coaches are taught these innovations at
a level of excellence not imaginable to the rest of the world. And they are
taught innovations that have not been released into public domain, as they rise
through the levels and become trusted teachers of the KSI way.
We put the athlete/client first. We let
impact determine our results. We let our results do the talking. We under
promise and over deliver. We prefer the
marketing that comes from the way we change peoples lives over the marketing
most use on social media to create a perception of themselves. We are humble and solution focused. We make a difference in the lives of others,
and in doing so make a difference in the lives of our coaches. Our coaches live
a lifestyle most can only dream off, as
a result of giving athletes and clients training results more can only
dream off.
It’s your choice. You could be part of the
solution, the KSI way.
Note:
In July 2017 we are offering selected
physical preparation coaches the opportunity to spend 21 days with my top
coaches and myself; through webinar and forum interaction. It’s not for everyone. Here are some of our
pre-qualifications criteria:
1.
You need to have been coaching
for at least 5 years.
2.
You need to have come to the
conclusion that there is a better way (for both you and your clients).
3.
You need to have taken some
action to date to study KSI material (not including free online articles).
21 days with us during which you will get
an inside look at who we are, what we do, and why we are totally confident we
lead the world in athlete preparation.
Free.
Email info@kingsports.net to learn more.
Email info@kingsports.net to learn more.
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